Stylist + Consultant

Behind the Scenes: Styling the Legend, Zidane Campaign Shoot for Montblanc

by Aliyah Semillano

Behind the Scenes: Styling the Legend, Zidane Campaign Shoot for Montblanc

by Aliyah Semillano

Step behind the scenes of the iconic Zidane campaign shoot for Montblanc, as a stylist shares their firsthand experience in curating the perfect wardrobe, witnessing Zidane's legendary persona, and being part of a team that brought Montblanc's brand values to life in a visually captivating campaign.

As a stylist, I’ve had the privilege of working behind the scenes for some incredible campaigns, but none quite like the recent Montblanc shoot featuring the iconic Zinedine Zidane. The legendary football player and international coach was chosen as the face of Montblanc, and I was tasked with styling him for the campaign that captured his essence as a legend and muse for the brand.

The day started early, with the buzzing excitement of anticipation in the air. As I arrived on set, I couldn’t help but feel a sense of awe as I saw Zidane in person for the first time. He exuded a magnetic presence, with his humble yet determined demeanor. We exchanged greetings, and I could tell that his passion for the project matched our own.

My role was to curate a wardrobe that would reflect Zidane’s unique style and complement Montblanc’s image. We had pre-planned the looks, carefully selecting each piece to capture the essence of the campaign’s theme: determination, conviction, and passion. Zidane’s wardrobe needed to exude sophistication and elegance, befitting Montblanc’s luxury brand image, while still staying true to his personal style.

Zidane was a true professional, patiently trying on each outfit and providing valuable input. His attention to detail was impressive, and he had a keen eye for what worked best for him. We worked together to choose the perfect ensembles that would make him feel comfortable and confident in front of the camera, while also elevating the overall aesthetic of the campaign.

As we moved to the set, I was in awe of the artistry and creativity that went into the shoot. The team meticulously set up the lighting, props, and backdrop, creating a visually stunning atmosphere that would enhance Zidane’s presence. The photographer captured each moment with precision, and Zidane’s natural charisma and charm shone through in every shot.

Throughout the day, Zidane was not just a model, but a collaborator. He shared his insights and ideas, bringing his unique perspective to the campaign. His genuine passion for the Montblanc brand and its values of culture, quality, and the power of the written word was evident in every conversation we had. It was a privilege to witness his commitment to leaving a mark with determination and conviction, just as Montblanc’s Legend fragrance line represents.

As the shoot wrapped up, I felt a sense of fulfillment and pride. Seeing the final images, where Zidane’s legendary aura was captured in each frame, was a testament to the collective effort of the entire team. It was an unforgettable experience, and I was grateful to have been a part of it.

Working behind the scenes for the Zidane campaign shoot for Montblanc was not just about styling the wardrobe, but about capturing the essence of a legend and bringing Montblanc’s vision to life. It was an opportunity to witness firsthand the passion, talent, and determination that define Zidane as an icon, and to be inspired by his unwavering commitment to leaving a mark in everything he does. As a stylist, it was a privilege to play a small role in creating a campaign that embodies the spirit of Montblanc’s Legend fragrance line, and to be a part of a team that shared a common vision of excellence.