Patou’s newest fall collection has brought us the best of both worlds!
Instead of continuing with the frou-frou, puffy sleeves, and French costume character he’s built for the brand the past few years, designers Guillaume Henry and Leïna de La Valette made us envision a different direction.
Leïna says when looking through the collection, imagine a leading lady named Èlise Crombez, an edgy supermodel ready to conquer the world as if it’s her runway. Wearing a bold black suit with black thigh-high rainboots that are remarkably higher than high and a PATOU logo cap or maybe even a khaki-green rib-knit midi with criss-cross straps
And her alter ego, Maartje Verhoef, variously in pale mauve, fuchsia or pastel blue cropped puffers, sweatshirts, jersey flares, and a PATOU bucket hat, posing in a bedroom with a fluffy miniature dog.
All in all, this collection as PATOU good to be true!
‘It’s more about, How do I want to be comfortable?’ I wanted to embrace the idea of speed, of something easy to live in. Because Jean Patou was all about sportswear and movement.”
Cue a 1980s vintage Lamborghini, parked in a field. Draped across it, mock assertively, And in another scenario, the sweet babyfaced new model Maartje Verhoef, variously in pale mauve, fuchsia or pastel blue cropped puffers, sweatshirts, jersey flares, and a PATOU bucket hat, posing in a bedroom with a fluffy miniature dog.
Henry still has his wittiness about him—the video, which was shot outside his country house, lightly spoofs on a film crew fussing around a celebrity star who’s vamping around a gas-guzzling status car. The difference is that, even though many of the accompanying clothes may look plastic-y, the materials in the collection are “90% upcycled or organic.”