It’s PATOU good to be true!

by Aliyah Semillano

It’s PATOU good to be true!

by Aliyah Semillano

Patou’s newest fall collection has brought us the best of both worlds!

Instead of continuing with the frou-frou, puffy sleeves, and French costume character he’s built for the brand the past few years, designers Guillaume Henry and Leïna de La Valette made us envision a different direction.

Leïna says when looking through the collection, imagine a leading lady named Èlise Crombez, an edgy supermodel ready to conquer the world as if it’s her runway. Wearing a bold black suit with black thigh-high rainboots that are remarkably higher than high and a PATOU logo cap or maybe even a khaki-green rib-knit midi with criss-cross straps

And her alter ego, Maartje Verhoef, variously in pale mauve, fuchsia or pastel blue cropped puffers, sweatshirts, jersey flares, and a PATOU bucket hat, posing in a bedroom with a fluffy miniature dog.

All in all, this collection as PATOU good to be true!

‘It’s more about, How do I want to be comfortable?’ I wanted to embrace the idea of speed, of something easy to live in. Because Jean Patou was all about sportswear and movement.”

Cue a 1980s vintage Lamborghini, parked in a field. Draped across it, mock assertively, And in another scenario, the sweet babyfaced new model Maartje Verhoef, variously in pale mauve, fuchsia or pastel blue cropped puffers, sweatshirts, jersey flares, and a PATOU bucket hat, posing in a bedroom with a fluffy miniature dog.

Henry still has his wittiness about him—the video, which was shot outside his country house, lightly spoofs on a film crew fussing around a celebrity star who’s vamping around a gas-guzzling status car. The difference is that, even though many of the accompanying clothes may look plastic-y, the materials in the collection are “90% upcycled or organic.”