Viktor & Rolf turned fashion upside-down for their latest collection. 

Literally! 

The groundbreaking Dutch avant-garde fashion duo presented their latest collection at the Hôtel Intercontinental on January 25th, during the Haute-Couture Spring-Summer 2023 Fashion Week show in Paris. 

Let’s just say, it’s not your average catwalk.

Some might argue that life has been pretty topsy-turvy these past few years, and Viktor & Rolf captures this feeling in its latest collection with their bold and witty take on haute couture.

Viktor & Rolf showcased 18 impressive, voluminous dresses down its runway, not all worn the traditional way. Some were slightly off as if a user playing a digital dress-up game had saved too early and missed the body by a few inches. Others were totally askew, perpendicular to the body, or even completely inverted.

Their collection reimagines ballgowns in a fresh and unconventional way, delivering an impactful statement during fashion week. It challenges us to question how these traditional, familiar garments “should” be worn, while also cheekily playing on the idea of deconstruction by revealing the corseted undergarments under the out-of-body dresses. Plus, the manipulated gowns make for interesting, visually-captivating silhouettes. 

In a time when the fashion industry can often be uptight, Viktor & Rolf proves that fashion doesn’t have to be taken so seriously.